Mindshare, the global media agency network that is part of WPP, has been named the Agency Network of the Year at the Festival of Media Asia Pacific Awards 2016. The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies on the night: Best […]
Nike has launched an inspirational campaign that takes fans into the locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire young players in Turkey and all over Europe. When a team is down, when […]
Buzzfeed has launched a News app in the UK, Australia and Canada that will use push notifications to alert users to breaking stories. The media group has doubled its efforts in recent years to stand up to national titles, as well as the likes of Vice, when it comes to driving its own news agenda […]
Hogarth Worldwide is delighted to announce the appointments of Ruhiya Nuruddin to Director of Broadcast Operations for Hogarth North America, and Louisa Gleichman to Director of Marketing for Hogarth North America, both new positions for the global agency. Both Nuruddin and Gleichman will work out of Hogarth Americas’ New York headquarters. Nuruddin joins Hogarth from […]
Continually dedicated to embracing the finest in creativity in an intimate and focused setting, the London International Awards (LIA) officially commences its 31st year with the opening of its entry system. Coming off a landmark 30th anniversary, LIA has received a reputation for consistently gathering some of the brightest creative minds and most respected people […]
Morar, the research and insight consultancy, has unveiled its new-look senior team. Morar has grown by 150% since joining the Next15 Group in December 2014. Now 25-strong, the company was founded a decade ago by two former Interbrand consultants, Roger Perowne and Alistair Cunningham, and acquired by Next15 in late 2014. Heading up the consultancy, […]
Lynx (Axe outside the UK) is today completing its updated brand positioning by unveiling an extensive new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The brand refresh was introduced via […]
Maxus has announced that Kostas Voudouris will be re-joining as its Head of Organic Performance. Voudouris previously worked for Maxus as SEO director from 2011 to 2015, before moving to New York to work as organic search director at Catalyst and MEC. He now returns to Maxus to head up its Organic Performance team in […]
McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]
Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it is like to be on board the new train. The squares tell different stories using animated videos and images, including a couple […]