[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/my-file.mp4[/KGVID] Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at […]
Baxters has hired Hometown to develop a marketing strategy and creative work to reinvigorate its Fray Bentos brand. Hometown, which has won the advertising account without a pitch, will work with the iconic British meat pie brand to reposition it in the market. The agency’s first work for Fray Bentos will be a major sponsorship […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.†Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand†approach at a media event in Paris, said the strategy extends the equity and […]
Assistance dog charity Canine Partners has launched its brand new website with a January online shop sale. Users will be able to grab a bargain with items as much as 50 per cent off. Sale items include shower jackets, umbrellas, diaries, travel mugs, cuddly toys and stationery from as little as 25p (plus P+P). Canine […]
Are you finding it difficult to reverse a trailer? Then you should check out this sensational video showing a driver reversing with a trailer at an outrageously high speed. Or at least, that’s what it looks like…. In fact, the Norwegian Volkswagen importer has created the video to raise awareness of its ‘Trailer Assist’ technology. […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
Y&R Global Chief Creative Officer Tony Granger and Andrew Dimitriou, Y&R’s CEO of Europe, announced the appointment of Jaime Mandelbaum as Chief Creative Officer of Europe. The São Paulo-born creative who has served as Chief Creative Officer of Y&R Central & Eastern Europe since 2013, will now oversee the global ad agency’s creative efforts across […]
Mindshare South Africa, the global media agency network that is part of WPP, has appointed Thabang Ramogase as its CEO. Thabang has over twenty years’ experience working in the marketing industry. He started his career at Merill Lynch, moving to companies such as the SABC, Coca-Cola, and MTN. In 2003 he founded and was the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/ARMY_garage_40_wip_20160128.mov[/KGVID] In a bold move to recruit more soldiers, challenge stereotypes, and broaden its appeal to young people, the British Army has launched a new campaign to attract Generation Z by showing them how they can grow and become better versions of themselves with an Army career. The sociological make-up of Generation Z, […]
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list. A survey from Shop.org, Forrester Research and Bizrate Insights asked retailers in North America what their top three priorities for their digital business in 2016 […]
