Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist.
The campaign was created by integrated marketing agency HeyHuman.
belVita will be touring train stations across the nation over the coming weeks, with a pianist playing uplifting music on a colourful branded piano while the accompanying team hands out samples of belVita Soft Bakes Filled breakfast biscuits to busy morning commuters.
The activity will take the belVita pianist and team to several other major rail hubs in the UK, including Reading, Bristol Temple Meads, Birmingham Snow Hill, Leicester, Cambridge, Manchester Victoria, Liverpool Central, Sheffield, Edinburgh Waverley and finishing at Glasgow Central on 19 February.
Liz Richardson, Managing Partner at HeyHuman, comments: “Good Mornings highlights belVita’s aim to brighten up people’s day by providing a modern breakfast solution which can be enjoyed on-the-go, filled with slow release energy to keep everyone feeling good all morning! We designed the campaign to give commuters a much-needed lift in the morning. The music delighted Charing Cross and belVita will be taking that same melodic pleasure – combined with tasty breakfast biscuits – all over the UK.”