Carphone Warehouse uses Twitter campaign to promote new HTC One Vivid Blue

Carphone Warehouse has created a Twitter campaign with Cake to promote the launch of the HTC One Vivid Blue, exclusive to the retailer.

The #OnceInABlueMoon campaign, which launched earlier this week, looks to celebrate the unexpected and has so far seen tweets from Duncan James from Blue and Michael Flatley.

The campaign asks fans to tweet their #OneInABlueMoon moments for the chance to win a HTC One Vivid Blue.

  #OnceInABlueMoon, Advertising, Campaign, Carphone Warehouse, Digital, HTC One Vivid Blue, Media, Mobile, Twitter, UK