Ad from Brave targets new gamers with an interest in history who seek a challenging and rewarding game
Creative agency Brave launches ad campaign for ‘massively multiplayer online’ (MMO) game, World of Tanks: ‘The Art of Winning’, which hits screens today. The creative shows a strategy game-loving hero winning a seemingly unlikely victory on one of the many battlefields featured in World Of Tanks. The real-world preparation that made his victory possible is […]
Cheil Romania is continuing to support the work of ANAIS, the anti-domestic violence association, with a new campaign that warns of the dangerous escalation of abuse that the lockdown has already incited. Three heartbreaking new films and three new print executions all carry the hashtag, #IsolateViolence, and urge people to call the emergency services if […]
RB cleaning brand Vanish today returns to UK TV screens with a new advertising campaign, shining a light on the sheer amount of dirt hiding in the nation’s carpets. Titled Carpet Street, it dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of […]
Provocative campaign responds to global sustainability issues
London creative agency AML Group has created an uncompromising and provocative campaign for Robeco, Dutch-based global leader in sustainability investing. The print and digital campaign features four executions with bold headlines that confront the big issues around sustainability including globalisation, deforestation, plastic pollution and the internet as a surprising source of carbon emissions. Headlines like Profit Will Save The Planet and The Climate has A […]
ALDI SÜD and ALDI Nord in partnership with McCann Germany launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC’s unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of […]
JW Player announces three new video advertising solutions to improve the effectiveness of digital media campaigns and reduce wastage. Now, brands and their agencies can now target their video campaigns based on brand safety and content relevance analysis of the video itself, rather than text on the web page hosting the video. Advertisers can also […]
Wunderman Thompson & the Colombian Down Syndrome Corporation Launch Up Syndrome, created to portray the condition in a new, more positive light
While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21). By changing the word “down” and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative […]
VMLY&R wins brief to lead strategy and creative on campaign
to inspire millennials and Gen Z on social platforms
VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity. Having won the competitive pitch, VMLY&R London […]
“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]
Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil
Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]
