Clever Skoda Ad Tests How Well You Pay Attention

Clever Skoda Ad Tests How Well You Pay Attention

After debuting the ‘world’s biggest ice cream van’, Czech car-maker Skoda has unveiled a clever ad for its Fabia model that will test how well you pay attention. Created by AIS London and MindsEye director Luke Bellis, the ad shows a car parked on a street while a voiceover waxes lyrical about its features. As […]

Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

threebrand Shows Tomatin’s Softer Side in New Brand Positioning

Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]

Creativeland Asia Brings Back MTS Internet Baby

Creativeland Asia Brings Back MTS Internet Baby

Yet again, the latest commercial by MTS India, is a prequel and not so subtle assertion that digital natives will require internet data in a revolutionary way. Creativeland Asia has conceptualized the latest integrated campaign for MTS Homespot Instant WiFi. Last year, the charismatic ‘MTS Internet Baby’ drew a whopping 30 million eyeballs on YouTube […]

Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards

Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards

International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants‘ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]

FIAT goes guerrilla to launch the FIAT Panda Cross

FIAT goes guerrilla to launch the FIAT Panda Cross

To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]