Boost, the dedicated pay-as-you-go energy supplier, launches its new brand campaign highlighting that with a million things to take care of in family life, thinking about your energy does not have to be one of them. Creative developed by SNAP LDN, Boost’s lead creative and strategic agency. Campaign launches 1st February 2020 across TV, digital […]
Indiana Farm Bureau Insurance (IFBI), and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of their ninth annual local Super Bowl campaign. The campaign plays on the idea that everybody is good at something—like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and […]
DIESEL introduces its Spring/Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
Kazoo Communications has had its contract renewed by leading seafood experts Young’s Seafood. The next phase of the PR programme will include support for the brand’s new multi-million-pound advertising campaign – Masters of Fish, which showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. Kazoo’s […]
New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing
Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing. The campaign focuses on the art of […]
Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty […]
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]
Today global effectiveness agency System1, in partnership with ITV, released FeelMore50 – the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term brand-building effectiveness. During this popular industry event System1 screened the most effective ads of the […]