Wunderman Thompson UK is shaking up the way the industry does Christmas this year, with a radical, fun campaign that turns a seasonal workplace tradition completely on its head. The agency’s total departure from festive conventions sees it reimagining how we should all do that office staple, Secret Santa so that it becomes more sustainable, […]
Sporting history-makers Dina Asher-Smith and Katarina Johnson-Thompson were named on the highly coveted shortlist of BBC Sports Personality of the Year 2019. The awards, which aired yesterday on BBC1, saw the two Müller ambassadors shortlisted alongside cricketer Ben Stokes, Formula 1’s Lewis Hamilton, footballer Raheem Sterling and rugby union’s Alun Wyn Jones. World 200m Champion […]
JBL launches a new campaign for the JBL True Wireless Range with singer songwriter Mabel. Mable is the newest member to join #TeamJBL; a group of global celebrity brand ambassadors.
The campaign, featuring Mabel, went live in November and aims to engage JBL’s younger target audience. Created in collaboration with Dept, international digital agency, the campaign promotes the latest range of JBL wireless earbuds. The campaign focuses on the truly wireless, seamlessly connected and beautifully designed headphones, allowing users to unleash sound, anytime, everywhere. The campaign will be […]
Albert Bartlett, the potato company announces that the company has created a new look advertising campaign with creative agency, Guy & Co. The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags will […]
After their successful #KeepLivingCoral campaign, White Rabbit Budapest now is addressing the problem of air pollution.
In 2019 it was Pantone’s Colour of the year, the Living Coral that inspired WWF and their creative agency White Rabbit Budapest to come up with a campaign to raise awereness of endangered corals. Last week Pantone introduced the Classic Blue as their colour for 2020. According to Leatrice Eiseman, executive director of the Pantone Colour Institute, Classic Blue is “a boundless blue […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]
Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance – however, it’s also an opportunity […]
Mother London’s first TV campaign for Thinkbox breaks on 12 December
Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler. The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]
MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds
MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December. The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]
Film brings traditions of the past to life
Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re in danger of losing as the generations pass. Entitled “Lost & Found” the film is launching on social media. It is to support Airbnb bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou […]