BMB has completed its new management line up with the appointment of Jason Cobbold as its Chief Executive Officer. Cobbold joins from innovation agency Redscout, where he was Managing Director. He joined the US-based agency in 2014 to launch a London office, working with a range of clients including Boots, PepsiCo, Warner Brothers, Marriott, Pernod […]
Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]
Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings. Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]
McCann Worldgroup announced today that Daniele Cobianchi has been named CEO of McCann Worldgroup Italy. Cobianchi, already CEO of McCann (Advertising), will extend his remit to oversee MRM// McCann (CRM & Digital), Momentum (Events) and CRAFT (Production), working closely with the leadership in each of these respective agencies. Cobianchi joined McCann in February, 2014, following […]
The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]
Collider has appointed Chris Marchant as Head of Digital Media. In this newly created role, Chris will report into Richard French, Managing Director. Chris will be responsible for leading Collider’s team of digital media specialists, overseeing the strategy and implementation of digital media campaigns across the agency’s client roster including SEO, PPC, email and social. […]
IRIS’s latest instalment of adidas football work is now live – starring two of the biggest footballing legends in the world – David Beckham & Zinedine Zidane. Two of the greats â David Beckham & Zinedine Zidane â reel off attributes which they respect in one another. The final admission from Beckham is the nuclear […]
Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media. At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out […]