UK TV Advertising Spend To Decrease In Q2

UK TV Advertising Spend To Decrease In Q2

Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]

Volkswagen: #Polowers Twitter Campaign

DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]

Droga5 Names Team Ahead of London Launch

Droga5 Names Team Ahead of London Launch

Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]

John Lewis Unveils AR Campaign For Samsung Smart TVs

John Lewis Unveils AR Campaign For Samsung Smart TVs

Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]

LEGO Story Builder: Augmented Reality App

Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]

WPP’s Sorrell Tops Richest In UK Marketing Sector

WPP’s Sorrell Tops Richest In UK Marketing Sector

WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]

Old Spice Launches Humorous Soap Ad

Old Spice has launched a comical ad campaign to promote its new brand of scented soap. The spot, “Shower,” created by Wieden & Kennedy Portland, mocks the classical jingle-based soap ads from the past. Created by art director Croix Gagnon and copywriter Nathaniel Lawlor, the ad features a man in the shower using the Old […]

Magazine Ad Pages Slip, Celeb Titles Hit Hard

Magazine Ad Pages Slip, Celeb Titles Hit Hard

Print advertising is dwindling at consumer magazines. The Publishers Information Bureau released figures showing total magazine ad pages fell 4.9% from 33,673 in the first quarter of 2012 to 32,023 in the first quarter of 2013. Of 213 titles tracked by the PIB, 107 (50%) experienced ad page declines in the first quarter of 2013 […]