Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]
In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]
In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand. The ambition of the Kia is limitless and the power of innovation tremendous, […]
Fiverr International Ltd, the company who is changing how the world works together, has enlisted the expertise of independent Media Agency Group (MAG) to support them on their UK growth journey and launch their first above-the-line advertising campaign in the UK. Launched in 2010, Fiverr connects businesses with freelancers who are looking for a variety of […]
Travel Republic has secured a significant business partnership with ITV and Fremantle to launch a large-scale marketing campaign with the popular dating show, Take Me Out. This exciting sponsorship, which was brokered by JUMP, part of Havas Media Group, will run across broadcast, catch-up, digital and social media channels. As part of the partnership JUMP […]
BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety […]
Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]
Newly launched NYC agency SMALL launch PUBLIC vs PRIVATE, an online and social campaign which launches the global Samsonite x Diesel special edition collaboration on a collection of semi-transparent, highly detailed luggage appealing to the new generation of modern travellers and business commuters. The film perfectly marries up with the creative idea: that we live in a […]
American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]