GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign to run for two years, with a budget of £5-7 million per year. The government welcomed this initiative, and the charity GambleAware was invited to […]
The Department for International Trade is celebrating the success of the UK Creative Services sector at 2018’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential […]
For the second year running, Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), has teamed up with creative agency Space for ‘The Court is Yours’ campaign, to call on the British public to pick up a racket and get playing. Designed to encourage people of all ages and abilities to get out […]
Iris has released three new videos for for their World Cup Campaign. Liverpool and Egypt’s Mo Salah, Manchester City and Brazil’s Gabriel Jesus and the Spanish national squad are featured in these creative football-themed films, which are part of the brand’s “Creativity is the answer†proposition. ‘Paint the Streets – The Gabriel Jesus Mural’ â€At the […]
Free The Birds, the brand communication and design agency, has created a new campaign for animal welfare charity Compassion in World Farming (CIWF) encouraging consumers to consider what they eat and reduce their meat-based protein consumption as a result. The campaign emerged from a brand identity brief that Free The Birds took on for […]
On the second day of the 2018 Cannes Lions Festival of Creativity, Ogilvy has scooped 42 awards, including the network’s first Grand Prix for this year; Ogilvy Cape Town’s ‘Soccer Song for Change’. June 19’s winning streak also saw the newly relaunched global network being awarded 4 Gold, 12 Silver, and 19 Bronze across […]
Ebiquity has released a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares spending against allocation data to reveal insights into how marketers could be distributing their advertising budgets more optimally to generate growth in bottom-line profitability. This identifies […]
Guardian News & Media, News UK and The Telegraph are announcing The Ozone Project – a jointly-owned audience platform. The Ozone Project, currently in Alpha, will offer advertisers and agencies direct and transparent access to an audience of more than 39.4m million unique users in brand safe, fraud free, premium environments across the UK’s most […]
Emmy award-winning independent creative collective JohnXHannes New York won a Cannes Lions Grand Prix and a Silver in Health and Wellness with Montefiore Health System’s “Corazón – Give Your Heart,” an integrated campaign that brings awareness to the pressing need for organ donors and uses interactive technology to make organ donation easier. “Corazón – Give Your Heart,” also nominated […]
The United Nations’ World Food Program kicked off a global campaign June 19 aimed at reaching the public through a 60-second cinema spot that will air in more than 25 countries starting in September. “There are 815 million people worldwide who will go to bed hungry tonight – who are starving, on the edge […]