Wunderman Thompson, a WPP company announced today that it has appointed Neil Dawson, Global Chief Strategy Officer. Neil will report to Global CEO, Mel Edwards and will be based in London. As Global Chief Strategy Officer, Neil will be the driving force for the strategic leadership of the network going forward. Prior to this role, […]
Havas London announces the appointment of Vicki Maguire as its new Chief Creative Officer. She joins the King’s Cross-based creative agency following 10 years at Grey London, where she held the same role, and will start in January 2020. Maguire is one of the most high-profile and awarded creative leaders working in the industry today. […]
The new collaboration between Wavemaker North and Princes – the latest in a relationship that has lasted 12 years – will see Wavemaker North launch the bold new Princes brand across Facebook and Instagram through social-first storytelling and integrated planning, creative and media. Earlier this year Princes invested in a major consumer rebrand across its […]
New Balance has launched its Limited Edition Tekela Pitch Control boot with up-and-coming grime artist, Big Zuu, and fellow rapper, Eyez; creating a unique track to mark the occasion. The partnership and campaign has been created and brokered as a New Balance Football collaboration by ZAK, New Balance Football’s global creative agency and Racepoint, New Balance Football’s global PR agency. […]
New meat-free brand, launched by Kerry foods hires creative hotshop
The independent agency network, The&Partnership announced today its appointment as creative agency of record for the new meat-free brand, Naked Glory. Naked Glory meat-free quarter pounders, sausages, ‘no-meat balls’ and mince will launch nationwide in supermarkets and foodservice outlets. Aimed at meat eaters, Naked Glory products are going to be a game-changer in the meat-free […]
Retailer launches new 2019 Fall Apparel Collection through regional activations featured in newest TV spot
Walmart Canada launches their new 2019 fall collection with the ‘I’m Wearing Walmart’ campaign – aimed at making affordable fashion a reality for all Canadians with stylish, on trend offerings at everyday low prices. The new collection from the company’s house brand, George, was designed with an emphasis on fashionable pieces rooted in comfort and […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Greene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative agency isobel. In addition to its England Rugby partnership, Greene King IPA is […]
Adverts are influencing how British people see themselves, according to a new report by strategic quantitative research agency, The Numbers Lab. The study, entitled ‘Project Eden’, looked at diversity and inclusion in advertising, revealing that a third (32%) of people believe ads influence how they see themselves. A similar volume of people (33%) believe ‘ads […]
Bold new advertising campaign from BBH London launched on 21st September The campaign has been launched to coincide with the 20th anniversary of Peace One Day, a global NGO that Simba is officially sponsoring. The TV ad premieres on Channel 4, ITV and Sky, from 21st September
Sleep technology brand Simba has launched a major new brand campaign to raise awareness of how a lack of sleep can radically affect both decision making and emotional reactions, whilst also playing a vital role in conflict resolution. The Made For Peace campaign, which has been devised by award-winning creative agency BBH London, will feature TV, organic social and digital ads. Comms […]