Aimaq Von Lobenstein/ Saint Elmo’s (AvL/SE), Berlin creative agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organisation Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]
Lake Erie Shores & Islands and creative agency Marcus Thomas, have created a new campaign titled “Start Coasting,” to promote tourism to the vacation region. Each spot focuses on a singular, peaceful moment, and concludes with drone footage to provide a bird’s-eye view of the region, emphasising that an authentic coastal experience awaits, perhaps somewhat […]
The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities. The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression […]
Kopparberg launches ‘Outside is Ours’, a 60-second commercial created by 18 feet & rising. Directed by BlinkInk’s Noah Harris, the advert’s intriguing narrative leads with an awe-inspiring tribe of spirit kites which mesmerisingly come together across a sun-soaked valley. Drawing on nomadic and tribal imagery, the spot personifies the essence of summer – characterised […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show […]
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published on May 13. Across all luxury brands, 33% of advertising will be digital this year, up from 30% in […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]