Full-service, integrated advertising and marketing agency bigdog announced a new campaign to attract top London talent to its Norwich office. The campaign is inspired by bigdog’s determination to take a holistic view of work and lifestyle and points out the many reasons it’s worth considering making a move away from the capital. This major new recruitment […]
What does the perfect work of art look like? Is it a painting, or a sculpture? Is it more blue than purple, by Rodin or Picasso? Does it have a cat in it, or feature a woman wearing an ornate piece of jewellery? One thing is for sure, to find the perfect work of art […]
IKEA continues its exploration of the French daily life and invites you to the heart and soul of the home. By showing its ability to adapt to our needs thanks to its solutions, IKEA highlights a more and more modular living room, that bends to our desires and to our life. The promise is illustrated […]
Courtesy the precious help by prêt-à-porter brands and designers who donate their clothes and thanks to all the people who buy them, the Grande Braderie de la Mode (The Great Fashion Sale) allows the association AIDES to collect an important part of their private funds. The campaign “Fashion Condoms” is the first brand campaign for AIDES […]
HSBC has launched a music-focused social media campaign, featuring award winning grime artist Lady Leshurr, to encourage young people in the UK about to start higher education or training to have the confidence to make the most of these formative years and avoid regrets in later life. #ZEROREGRETS aims to encourage students and higher level […]
Television advertising relies on too many outdated stereotypes and is causing resentment among both men and women, according to a new survey that explores attitudes to gender around the world. In the UK almost half of women surveyed said they resent how women are represented in a lot of advertising, compared to less than a […]
Iconic American clothing brand, Gap is launching its newest instalment of their “Meet Me in the Gapâ€campaign, on September 18th, in collaboration with Yard NYC. The campaign, which launched in late July, demonstrates the magic that can happen when you bring unexpected people together – going beyond simply telling to actually showing what it means to […]
MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look at […]
To relaunch Playboy Fragrances, worldwide global beauty company COTY and Leo Burnett France brought back the brand’s core values, reinvigorating them and adapting them to a whole new generation with a tagline that only Playboy fragrances could truly own : ‘Never Stop Playing.’ “Dreaming big no matter your age have always been a part of […]
Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]