ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between […]
Oppo’s new TVC tells the heart-warming tale of cosmic love in ‘Two Little Planets’. China’s leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and post production house Fin Design + Effects to create the fantastical 4” spot to promote its R11 S Plus model ahead of Chinese New […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]
The Competition and Markets Authority (CMA) has launched a new digital campaign aimed at encouraging people to report cartels. While fines and monetary incentives play a role in encouraging people to report, this new campaign is based on analysis conducted by the Behavioural Insights Team that shows the decision to report is shaped by a […]
Facebook will start using postcards sent by U.S. mail later in 2018 to verify the identities and location of people who want to purchase U.S. election-related advertising on its site, a senior company executive said on February 17. The postcard verification is Facebook’s latest effort to respond to criticism from lawmakers, security experts and election […]
As Gunn Report, the Global index of creative excellence in advertising, publish the results of the newly launched Gunn 100, Serviceplan Group features in the Top 50 most creative agencies worldwide, and in the top 100 campaigns worldwide. Serviceplan Munich is ranked #25 and Serviceplan Seoul is ranked #47 in the Gunn 100 top 50 […]
Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars. But what you might not know is that car brand ŠKODA has already made it to Mars. Nope, you’re not dreaming, a ŠKODA on […]
PATTISON Outdoor, Canada’s leading Out-of-Home advertising company, along with its digital and interactive arm, Fourthwall, partnered with agency J. Walter Thompson and Mazda Canada to celebrate the automotive brand’s 50th anniversary with their followers. To commemorate the occasion, Mazda Canada is releasing a series of limited edition prints through a PATTISON Outdoor digital storefront designed exclusively […]
Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]