What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes ? 8:00 AM, the alarm rings, and we’re off! We embark on the supercharged day of a little boy and his favourite sailor stripe sweatshirt. Splashes of jam, mud, paint… not to mention scratches and […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the launch of ‘Full Bloom’, an integrated marketing campaign encompassing print, digital banners, out of home and on-site venue signage. The campaign showcases the world-class tennis players participating in the renowned BNP Paribas Open, woven into the natural beauty and […]
Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital out-of-home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the […]
As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]
Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph off […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a […]
Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The “Are You Type R?” campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch. It positions the Civic Type R […]
August 15, 2017 is the 70th anniversary of the partition of British India, and the creation of India and Pakistan as two independent countries. To mark this momentous event, director Ram Madhvani and Equinox Films/Great Guns, showcase a short film for India Today that shines a light on Sir Cyril Radcliffe – the man responsible […]
One of Scotland’s largest independent optical groups, Black & Lizars, has launched its new ‘surprisingly affordable’ advertising campaign, highlighting its commitment to premium service and the entry price of its designer frames and lenses. Rolled out across outdoor, print, digital, and in-practice platforms, the new campaign goes live beginning August 14. The new creative advertising […]