Hibu is launching its first major advertising campaign since it rebranded from Yell last year as it hopes to encourage small to medium business owners to reappraise the beleaguered company. The global “Hibu. Made for business” campaign promotes the online “do-it-yourself” digital services it launched last May to help businesses create desktop and mobile websites, […]
Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based […]
The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, “one game one love”, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games across the globe. The first […]
http://www.youtube.com/watch?v=f2AjPfHTIS4 Samsung has fired up its hype machine to plug the looming launch of its first smartwatch, the Galaxy Gear. Marketed as a science fiction writers fantasy wrought real the device is being plugged in a series of YouTube adverts taglined ‘After all these years, it’s finally real.’ Depicted watches include unattainable gadgets from Knightrider, […]
Razorfish has been appointed by Lloyds Banking Group to handle a digital brief. The agency will develop digital products and services on websites across the group’s brands, which include Lloyds Bank, TSB, the Bank of Scotland and Scottish Widows. DigitasLBi has worked on Lloyds’ web and mobile build and design since 2008. It claims that […]
http://www.youtube.com/watch?v=t20gAL3ekn8 Sun+, The Sun’s £2 per week digital entertainment bundle, has rolled out a multi-million pound campaign following its launch earlier this year. Devised by Grey London, the Sun+ offering has been promoted in broadcast media in its entirety. A 30-second TV spot breaks October 4 and positions Sun+ as ‘The Sun, and then some’ […]
http://www.youtube.com/watch?v=7qpsOdM6X0Q The Red Brick Road have developed a new campaign to launch Suzuki’s new crossover four wheel drive – the SX4 S-Cross. The fully integrated campaign features TV, radio, outdoor, press, digital, social media, POS, dealer marketing, CRM and brochures. The idea builds on the ‘Have to Have It’ thought that launched a repositioning of […]
EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
http://www.youtube.com/watch?v=lInd8GimJJc A new advert for the Audi RS 6 Avant sees the car involved in a paintball battle dubbed ‘The Duel – Man vs Machine’. The video, produced by viral marketing specialists Rubber Republic, sees racing driver and James Bond stuntman Ben Collins – who also served as The Stig on Top Gear until 2010 […]
http://www.youtube.com/watch?v=pIOMeBqgiIQ JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour – like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold […]