Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY. Available in four distinctive colours, including Purple Night, OMD UK has partnered with HND Ltd to develop ‘XY Purple Night’ coloured nail wraps, which will be […]
The Miami Ad School and The Trevor Project – an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community – recently partnered to create a series of ads highlighting that words can kill. Copywriter Inga-Marie Sorensen devised the tagline ‘Words Can Kill’. The powerful ads show words like “dyke” […]
The UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year. The campaign kicks off July 29, with a TV ad featuring Kevin Bacon advertising Orange’s pay-as-you-go (PAYG) offering of 1GB of mobile data free with every £10 top-up, to air during top TV […]
As part of “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases our single product’s four incredible modes, […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]
Wonga has launched a rapid response ad campaign days after the Archbishop of Canterbury said he vowed to “compete it out of existence”. The ads , which have appeared in national press on July 26 and are due to appear in digital and digital out of home over the weekend, aim to dispel some people’s […]
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM). NMM, which surveyed 3,400 African Americans ages 13 to 64 about brand-related “emotional attachment,” found that Land Rover was the […]
Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]
Ashton Kutcher has reportedly signed a $10m deal to become the brand ambassador for Lenovo, the computer manufacturer based in China. Kutcher, who stars as Steve Jobs in a biopic about the Apple founder, will appear in print and TV ads for the company as it tries to boost sales in the US. The $10m […]
McCann London has put a regal spin on MasterCard’s ‘Priceless’ strapline in a congratulatory message for the Duchess of Cambridge. The ad has been distributed on all social media channels.