Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/NSPCC_Alfie-the-Astronaut_60secs.mp4[/KGVID] The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and […]
Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond†phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]
Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader. The ad, called ‘The only thing that’s changed…’ emphasises the new touch interface on the iPhone 6S, called ‘3D Touch’. It can distinguish between different types of pressure on the screen, […]
Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S. The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases […]
Microsoft has released a new global spot called ‘The Ones Who Will Do Great Things’ that aims to drive home the idea that the children of today will go on to change the world one day with the help of Windows 10. The one-minute video follows another that was released in July when the Windows […]
Anomaly kicks off its UK-wide and cross-media campaign for Trainline, ‘I Am Train’, with a 60 second TV advert. The TVC features the man who is train, a man who is at one with train travel, who manoeuvres through a bustling station with ease and panache, all thanks to Trainline’s app. The spot was directed […]
Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’. In our need to quantify, catalogue, remember and reminisce, it feels as though there is always a birthday […]
Millions of people in the world live and survive thanks to the actions of aid workers. Without them, there would be no local actions or assistance for deprived populations. However, they are often the targets of violent attacks. In the past 15 years alone, more than 3,000 aid workers have been killed, kidnapped or hurt […]