It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media. It’s a very simple concept, well executed. Think of it as sound cloud for radio, and built for sharing on facebook. The more content […]
The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]
Global sports good industry player adidas has announced “The adidas Fellowship for Future Data Talentsâ€, a scholarship fund for international students. The scholarship is developed in partnership with digital learning institute Hyper Island, and established to support and nurture tomorrow’s talent within data driven strategy and marketing. For the last years, data has been part […]
Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile The company is holding two separate media pitches. A series of regional pitches for the Sony Electronics account are taking place alongside a […]
A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]
Procter & Gamble has moved its global Gillette advertising account into WPP’s Grey, ending a relationship with BBDO of nearly five decades. Grey triumphed against Omnicom’s BBDO and the other finalist, Publicis Groupe’s Saatchi & Saatchi, ending the shaving brand’s 47-year relationship with BBDO. The review kicked off in September 2012 and initially covered the […]
Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas Worldwide London. The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed […]
GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved […]
Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately to changes in the weather. The ‘wear your summer’ campaign is set to run across TV, print, outdoor and online, and sees the featured models switch between clothes for warm and colder summer weather. George Andrew […]
Work Club has won Adidas UK’s social media business following a competitive pitch. The Agency will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games.It racked up a 25% growth in its Twitter followers on the back of the success […]