Live & Breathe promotes James Hoxley to ECD

Live & Breathe promotes James Hoxley to ECD

Live & Breathe has promoted James Hoxley to the role of executive creative director following a restructure of the top tier creative team across its London and Leeds offices. The move forms part of the agency’s ongoing strategy to provide a more integrated offering and deliver best-in-class creative solutions for its clients. The move follows […]

Space Takes a Punt on Royal Baby Activity for Coral

Space Takes a Punt on Royal Baby Activity for Coral

Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets. With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for […]

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike partners with AppNexus to launch programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with AppNexus to launch a new programmatic native advertising exchange. Launched across Europe, the Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices. […]

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]