Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]
http://www.youtube.com/watch?v=f82lmOZ_Zcg The new film, created by BBH London, thanks the hundreds of millions of fans in over 200 countries around the world for the dedication they show to their clubs and focuses on the lengths they go to support the Barclays Premier League through the ups and down of the season. It follows the lives […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]
Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaignâ€, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]
http://www.youtube.com/watch?v=T4U98lQQacY BMW has launched an online advert for BMW Approved Cars featuring a car being driven by Top Gear stunt driver Paul Swift. In the ad – which was created by Dare, as part of Engine Dare – Swift weaves a BMW Approved Used 325i Coupé between Chinese vases to project the brand’s image of […]
Andrew Cooper, the latest Diet Coke “hunk”, has teamed up with BETC London to launch the first campaign for his range of dog shampoos. The three print ads launch today and feature male models with hair styled to resemble different dog breeds, to promote WildWash, Cooper’s luxury dog shampoo brand. The three men appear as […]
http://www.youtube.com/watch?v=_1mfIg1I3zE The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a […]
Instagram is inviting users to “learn more” about how advertising will be added to the photo-sharing site and has unveiled an image of a test ad, which will roll out in the US next week. In a blog, the Facebook-owned social media site outlines what US users can expect to see soon. The photographs will […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]