Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
Vodafone Ireland has unveiled its latest campaign, created by Grey London, which looks to highlight the value for money and assorted perks of the network’s pay-as-you-go service. Continuing on the theme’s from April’s The Wait ad, the ads look to show teenage situations, such as desperately calling on your friends to help you out of […]
Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]
A creative use of a banner by Achtung! will see users clicking to try a win a Volkswagen car on September 13. “Bannerbahn,” created for the new Golf GTI, will see a real car racing on the runway of Airport Twente. Online, four popular Dutch websites were painted with the asphalt markings of the runway. […]
LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
Following Google’s announcement of its latest Android 4.4 mobile operating system ‘KitKat’, Nestlé teamed up with agency JWT to create an ad that spoofs the typical Apple stylized ad. With tongue-firmly-in-cheek, the parody video features Christopher Catlin, Chief Breaks Officer of KitKat, imitating Apple’s Jony Ive and his speech, to announce the arrival of “the […]
Unilever has teamed up with crowd-sourced ideas platform Idea Bounty to generate a new TV and print campaign for its FMCG brand Peperami. In order to re-launch the Peperami brand mascot ‘the animal’, the first time the mascot will be seen on TV screens since 2012, Unilever is offering a $10,000 prize for the best […]
Singapore Airlines is releasing a series of films as part of a global campaign stressing the lengths the company will travel to please its customers. The global campaign, called “The Lengths We Go To” launched September 2, when the first of the three films aired. The TV spots are showing on BBC international channels, Discovery […]
Many tend to get stuck in the monotony of everyday life. To inspire you to take action to change something or do something new, Swedish furniture giant IKEA created an ad that tells of the story of an adorable old man escaping from the humdrum routine of his life. The spot, entitled ‘Start Something New’, […]
Burberry is supporting its new men’s fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. The campaign runs across TV and social, and will culminate with three gigs in late October. It was made in-house under […]