Italy’s demographic crisis prompts baby food brand Plasmon to lobby for organisational and government reform for families Italy’s birth rate has declined every year since 2008 and in 2022 it fell below the 400,000 threshold: a drop of over 25% when compared with births in 2011 (546,607). As the third oldest country in the world, […]
“The Sorry-I-Forgot-About-Vday Trip”, a campaign developed with FRED & FARID New York Love is in the air, but what happens when one partner forgets Valentine’s Day? La Compagnie, 100% Smart Business Class airline offering all-business class flights from Newark (EWR), to Paris, and the iconic Parisian pâtisserie and macaron-making experts at Ladurée, have partnered to […]
FIAT UK and Saatchi & Saatchi London, UK agency of record for automotive giants Stellantis’s Fiat, Abarth and Jeep brands, have launched new UK work for the all-electric, Fiat New (500)RED collaboration, ‘LOOKS GOOD. DOES GOOD.’ The campaign, which launched across OOH, BVOD, digital and social, builds on a creative concept by Leo Burnett Italia […]
For the launch of McDonald’s Sweden’s new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald’s Sweden converted DOOH billboards into digital […]
Humanaut has created a Super Bowl ad to launch JuneShine canned cocktails, a brand built on eco-conscious values. A 15- and 30-second version, “Trees,” will debut during the high-profile Super Bowl LVII on Fox on February 12. “Please Earth Responsibly” is the tagline for the spot in which a good-intentioned guest takes it upon herself to plant baby […]
Energy prices are high and the cold spells are biting – saving money on energy bills is high on everyone’s agenda. But Albert Einstein and his dog Chico are here to help, with some simple ideas for saving energy and tracking your energy use in AMV BBDO’s new integrated campaign for smart metering communications body […]
Whiskas has launched a new integrated campaign to showcase the great taste and variety of its new range, featuring Tasty Mix, Duo and Pure Delight. “‘Whiskas – Even the Fussy Cats”, developed with AMV BBDO and running across TV, radio, and online, brings to life the wonderfully fussy nature of cats by using a mix […]
There are financial credits for making greener choices like using solar panels or EVs, but what about when it comes to groceries? That is why Nurishh, the first alternative dairy brand from Bel Brands USA, and their creative AOR Havas Chicago are issuing the first “Cream Cheese Credit” for the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread made in […]
Dialogue in Fortnight Collective spot takes a cue from the famous “Who’s on First?” comedy routine by riffing on the brand’s name. ImOn Communications, which provides telecommunications services for residents and businesses in Eastern Iowa, is set to air its first commercial during Super Bowl on Feb. 12. Using TV, online video, social media and […]
New Spots Feature “Feels” by Calvin Harris and Katy Perry Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots began to air on February 6 on Broadcast, Streaming […]