Creative agency EveryFriday has been appointed by Ashman, an exciting new banking proposition, to evolve its strategic brand positioning, expression and go-to-market launch. Ashman, which was founded by real-estate entrepreneurs Ashkin Mittal and Manhad Narula, plans to transform the banking experience for property SMEs (small and medium sized enterprises), a £90bn market opportunity. […]
Fentimans, the botanically brewed soft drinks and mixers brand, today releases a bold new identity for its range of mixers with the first campaign from its newly-appointed lead creative agency Orange Panther Collective (OPC). OPC, the ad agency that specialises in building next big things, has released ‘Botanical Alchemy’, a distinct and emotive creative that […]
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team this week as Global Principal for Design. He will work alongside New York-based Executive Creative Director Jan Eumann, and […]
- New business unit aims to put the “why?” of the metaverse before the “what?” - Virdi has more than 20 years’ experience of applying innovation thinking and knowledge to embed immersive strategy at the core of global organisations including Facebook, Charlotte Tilbury and the BBC
Harbour appoints Adipat Virdi to lead new metaverse offering Harbour Immersive
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new […]
Red Brick Road appointed by online retailer LoveCrafts for global consumer advertising launch.
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]
adam&eveNYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The simulation basketball video game franchise is renowned for redefining what’s possible in sports gaming. The campaign will aim to attract new gamers across a number of […]
7th July 2022: Rania Robinson, CEO & Partner of Quiet Storm, has begun her term as President of WACL, taking over from ITV’s Kate Waters, with an inaugural speech at WACL’s first in-person AGM in three years. Speaking to the over 200 Women in Advertising and Communications Leadership members gathered at an event that was […]
Charles Trevail becomes Executive Chairman NEW YORK– Interbrand today announced the promotion of Gonzalo Brujó to Global Chief Executive Officer. Brujó succeeds Charles Trevail, who will take on the role of Executive Chairman. Previously the Global President of Interbrand, an Omnicom Group (NYSE: OMC) company, Brujó steps into this leadership role with expansive experience and […]