MAJOR NEW STUDY FROM GLOBAL CREATOR MARKETING AGENCY BILLION DOLLAR BOY UNDERLINES ESSENTIAL ROLE OF CREATORS IN THE METAVERSE ERA

By newsroom on July 8, 2022   Agency, Latest, Reports  

● Research is based on surveys and interviews with 4,560 US and UK consumers ● 40% of UK Gen Zs are already active in the metaverse ● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels ● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do

Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]