Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]
Digital and direct marketing agency Lida has been working on direct marketing and CRM for its Private offering since January 2013, and is now expanding its role to cover customer led strategy and planning. The new appointment extends Lida’s relationship with RBS and will see the agency working across the NatWest and Royal Bank of […]
Creative agency RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride. Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 is set to be a […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/06/B-Launch-TV-60_0.mp4[/KGVID] B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second […]
Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]
OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies. Adjust Your Set will continue to operate as a standalone agency within the OLIVER Group, retaining its existing client portfolio and brand strategy. Adjust Your Set will operate under […]
Independent agency Rufus Leonard has boosted its strategy team with the appointment of Rosanna Covacich as brand strategy director. Previously strategic client director at MSL Group, the Publicis Groupe integrated design and PR agency, Covacich has significant experience in both brand and digital strategy. Reporting to Laurence Parkes, Rufus Leonard’s chief strategy officer, Covacich joins […]
Paint brand Valspar launched its ‘Collections’ range, five new themed colour collections aiming to inspire customers to choose their perfect paint colour solution. Valspar partnered with strategic brand design and innovation agency Webb deVlam on the project, who identified key visual trends through extensive research. The agency then worked closely with Valspar to create and design […]
To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled RAF100. Coley Porter Bell was charged with a brief […]
Academy Award-winning actress Nicole Kidman is starring in Etihad Airways’ new 360-degree virtual reality film. The film, titled “Reimagine” was created by The Barbarian Group, a subsidiary of Cheil Worldwide, in partnership with the creative digital production company MediaMonks, and takes a 360-degree look at the luxury interior of Etihad’s Airbus A380. “Storytelling in new mediums always brings out the […]