MSQ, one of the UK’s fastest-growing marketing groups, has boosted its data credentials with the appointment of Robert Goodwin as the group’s first Chief Data Officer. Goodwin joins MSQ from Wunderman Thompson, where he was heading up Data Strategy. In the newly created role, he will be responsible for putting data at the heart of […]
JDO, the award-winning brand design and innovation agency, has today announced the appointment of Alex Lazarevic to the role of Design Director. Alex joins the agency following a successful freelance career that has seen her work across a broad portfolio of world-famous accounts, including well-known Unilever and Mars brands, as well as a number of independent […]
· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.
The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]
The initiative is part of a series of steps the agency is taking to dramatically change how it attracts and recruits talent
M&C Saatchi Group has today announced the launch of M&C Saatchi Open House, a new free eight-week virtual training programme open to absolutely anyone who wants to learn more about a career in advertising. The primary goal of the initiative is to remove barriers for people who want to break into the advertising or communications industry but have […]
Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, ‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges […]
LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.
Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign. The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]
Shelley Frosdick and Stuart Skinner appointed joint Group Managing Directors
The PHA Group has announced that Mark Gregory has retired as CEO as of May 2020, after thirteen years with the agency. Shelley Frosdick and Stuart Skinner have both been promoted to Group Managing Director and will together share responsibility for the day to day running of the business. Shelley and Stuart will report into […]