Senior Nike Brand Director Les Green Joins Teespring as VP Marketing

Senior Nike Brand Director Les Green Joins Teespring as VP Marketing

Teespring, the social commerce platform which empowers independent creators to design and sell their own products, has today announced ex-Nike Senior brand director Les Green as VP Marketing. Les, a seasoned marketer who has spent 18 years focused on internationally-renowned household names including Nike, Timberland, Nissan and Powerade, will use his expertise to continue the […]

Absurd Strikes a Deal to Design Umbro Global Site

Absurd Strikes a Deal to Design Umbro Global Site

UMBRO has appointed Manchester agency Absurd as its digital partner to create a new global web platform, which will replace its existing site. The new CMS will give Umbro centralised governance over brand content across its global sites, with the capability to implement updates and campaigns with greater efficiency and consistency. To kick off the site revamp, […]

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]

Melissa Robertson Joins Dark Horses as CEO

Melissa Robertson Joins Dark Horses as CEO

Melissa Robertson, the former founder of Now, has joined Dark Horses, the sports creative agency backed by the founders of Lucky Generals, as its first CEO. She will report into Andy Nairn, who is Chairman of Dark Horses as well as a founder of Lucky Generals. She will have a significant equity stake in the business. […]

Crossing the tracks: What I learnt moving from agency to brand

James Lancaster – Brand Experience Lead, Lysol, RB

Crossing the tracks: What I learnt moving from agency to brand

Starting out in the creative industries, you dream of the busy agency life. You envisage being surrounded with like-minded peers, led by quirky and ferociously inspiring creative directors in a vibrant city quarter. More London’s buzzing Clerkenwell than Schiphol’s corporate business center. In 2011, I was cutting my teeth in Clerkenwell at Design Bridge, working with […]

MediaSense Expands Client and Business Operations Teams With Senior Hires

MediaSense Expands Client and Business Operations Teams With Senior Hires

Independent global media advisor, MediaSense, announces three senior additions, joining from Accenture to its Client and Business Operations teams. Aparna Potdar joins as Head of Operations, Nicola Poynter joins as Head of Products and Julian Smith joins as Business Director.  Potdar, Poynter and Smith all have extensive media advisory, media analytics and operational management experience […]

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

...to thank frontline workers for their hard work during COVID-19. The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” “The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game […]