McCann London boosts digital capabilities with strategic and editorial hires

McCann London boosts digital capabilities with strategic and editorial hires

McCann London has bolstered McCann LIVE, its digital and social offering, by hiring Irina Kondrashova as Strategy Director and the BBC’s Chris Hamilton in the new role of Editorial Director. Irina Kondrashova leads McCann LIVE’s integrated strategic services and is part of the planning team working across L’Oreal Paris, Microsoft and Zurich. Previously, Irina was […]

Jacob’s appoints Grey London as new creative agency

Jacob’s appoints Grey London as new creative agency

Savoury snack brand Jacob’s has announced the appointment of Grey London as their new creative agency, following a pitch process earlier in 2015. The agency has already started working with the brand ahead of launching a new Jacob’s Masterbrand campaign in 2016. The appointment means that Grey London will work across both the sweet and […]

McCann London present Heath Robinson in Advertising

McCann London present Heath Robinson in Advertising

McCann London are proud to present the first exhibition of the artist William Heath Robinson’s illustration work in advertising – a wide ranging exploration of his commercial commissions, hosted in the Grade 2 Listed offices of the McCann London advertising agency, one of the best examples of an Art Deco building in London. William Heath […]

Happy Finish & GroupM APAC Sign Strategic VR Agreement

Happy Finish & GroupM APAC Sign Strategic VR Agreement

Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]

The Gate London extends Halo Foods remit with appointment to Dormen Snacks, Good Grain & Fruitus accounts

The Gate London extends Halo Foods remit with appointment to Dormen Snacks, Good Grain & Fruitus accounts

Halo Foods has appointed The Gate London to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands. The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands. The account wins follow the agency’s successful TV campaigns for the Halo-owned Harvest […]

Westfield appoints Havas helia to handle UK and global CRM activity

Westfield appoints Havas helia to handle UK and global CRM activity

Westfield has awarded its UK and international CRM business to Havas helia following a pitch. Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield. Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across […]

Royal Caribbean appoints Hometown to UK advertising account

Royal Caribbean appoints Hometown to UK advertising account

Royal Caribbean International has hired Hometown London to handle its UK advertising. Hometown London, which was appointed to the business without a pitch, is now Royal Caribbean’s lead brand and creative agency across all media in the UK – including TV, press, digital and brand experiences. Hometown has been briefed to come with with a […]

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]

Designed By Good People to donate 50% of the profits from new project to a good cause

Designed By Good People to donate 50% of the profits from new project to a good cause

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/video-591878-h264_high.mp4[/KGVID] Designed By Good People have teamed up with charity house, The Passage, to help them in their fight against homelessness. The move is part of a new project called 50/50. It’s the first of a series of projects where the design agency will share 50% of the profits with a good cause. […]