WPP CEO Mark Read has recently announced a three-year plan for “radical evolution” of the company to deliver improved performance. Following that, two of the group’s own branding agencies, Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the […]
“Dearest Sarah. If you are reading this, I am dead,” begins Peter’s story as told within the macabre animated Christmas film from Anomaly and Unreasonable Studios. But all is not as it seems. When a family of Christmas trees chop Peter’s feet off, stand him in the corner of their living room, and decorate him in […]
Independent creative agency ZAK launched its Christmas campaign. The under 30s audience specialists have been inspired by their latest White Paper, ‘Decoding Youth Identity in the Social Age’, which identified that 16-24 year old social media users are beta testing their identities, iterating their way through life in a quest for the dopamine hit they experience through […]
Iris Amsterdam has taken the agency Christmas card format back to its roots by creating real cards for sale this festive season. Colin Lamberton, executive creative director, Iris Amsterdam says: “It’s that time of year when ad agencies try to outdo each other with wacky stunts, expensive digital builds and quirky products. We’ve been just […]
Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch. Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked […]
Kapil Tammal joins Scarecrow M&C Saatchi as Executive Creative Director and Creative Head. A BFA graduate from J.J. Institute of Applied Arts, Kapil Tammal has over 17 years of experience in advertising. He started his career with Concept Communication in 2001 before moving to Triton Communications and Umbrella Design. He has also worked with McCann Erickson for more […]
Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and forthcoming brand campaigns. DeVries has been tasked with heightening brand awareness in the UK and bolstering Philosophy’s social media presence, with the agency also planning a directional shift to introduce the brand to a younger demographic. Philosophy, founded by Cristina […]
Yuki Kani joins BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon. After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 […]
Toy brand Playmobil has appointed Azure Media, Havas Group Media’s specialist media agency focused on child and parent markets, to handle its £7m UK and Ireland media planning and buying business. The appointment follows a strategic review of Playmobil’s media planning and buying capabilities in the UK and Ireland. The business was previously handled by […]
Global digital agency Isobar announced the launch of ‘Transformation Consulting’, a Global Consultancy offering to help businesses to define digital transformation strategy and roadmaps to unlock exponential growth. It bolsters Isobar’s strategic capability to deliver experience-led transformation, and ensures excellence in delivery in the end-to-end service offering for clients. The offering was developed as a […]