By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.
Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]
The&Partnership and RNIB turn Piccadilly Lights upside down
The world famous Piccadilly Lights digital billboard will be turned upside down by Royal National Institute of Blind People (RNIB), in association with The&Partnership in a multi-channel campaign to raise awareness of the challenges social distancing poses to blind and partially sighted people. The campaign asks people and brands to turn their social profiles upside-down […]
By Freddie Sheridan who is Director at Sheridan&Co.
Following the murder of George Floyd at the end of May by a Minneapolis police officer who knelt on his neck, and ignored his pleas that he could not breathe, protests around the world have erupted against police violence towards black citizens. Millions of people have come together in marches to show support for the […]
Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event. Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning. The TV, digital, and radio campaign breaks on 6th July and […]
As changing customer attitudes and behaviours become critically important for clients, UNLIMITED unveils the Human Understanding Lab and plugs insight & analytics firmly into the heart of its process and proposition
Today, UNLIMITED, a fully integrated agency group, places behaviour-led science at the heart of its proposition with the creation of the Human Understanding Lab which will support its four divisions. Dedicated to analysing and uncovering insight that’s critical to powering a client’s performance, the Human Understanding Lab consists of a tight-knit community of expert neuroscientists, research practitioners, […]
Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News. The TV is supported by super-premium […]
Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering
Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]
AMV has joined forces with GSN’s Digital Pride to create a set of 180+ Digital Pride GIPHY stickers, allowing people to express their Pride digitally.
Pride. The colourful and joyous promotion of self-affirmation, dignity and equality by LGBT+ communities around the world. But with the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings, many Pride 2020 celebrations have been postponed or cancelled. Creatives Ant Eagle and Claire Gordon-Webster were truly saddened by the situation and wanted […]
Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
London based design agency Free The Birds has created a new brand identity and positioning for FFS, the UK’s first and biggest direct-to-consumer women’s shaving brand. The new identity will be rolled out across the brand’s assets through July 2020. Free the Birds has updated the FFS logo and introduced a new, premium aesthetic using a distinctive […]
