Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]
Business Performance agency iProspect, have promoted Heidi Kenyon-Smith to Group Head of Clients for their Manchester operation. Heidi joins from fellow Dentsu Aegis Network agency Carat where she had been Client Director since 2015, delivering industry leading results for large retail clients. Heidi’s promotion is testament to the strength and depth of talent in the […]
Creative advertising agency Fold7 announced the appointment of Michelle Hickey as Head of Production. Michelle will lead Fold7’s film, video and content production department, reporting into Ryan Newey, founder and Chief Creative Officer. With this new appointment, Fold7 aims to continue driving the evolution of the production department. Michelle will be accountable for supporting and […]
Following some fierce competition from agencies across London, RAPP UK is delighted to announce that the winner of 2018’s Daniel Marks Planning Academy, Diamond Abdulrahim has joined the agency as a Junior Strategist. She was awarded the ‘Strategic Star’ winner last month after blowing the judges away with her winning idea on how to position […]
Leading soft drinks company Britvic has announced the addition of BrandOpus to its brand design agency roster, to work across a selection of its global portfolio of brands, kicking off with Thomas & Evans. BrandOpus will partner with Britvic on all aspects of brand strategy, visual identity and architecture, as well as packaging design and […]
Gymbox, the antidote to boring gyms that reset expectations in the fitness industry, has appointed Quiet Storm as its lead creative agency. Replacing Mother as Gymbox’s agency, Quiet Storm will focus on creating communications that emphasise what makes it different to other gyms. The agency’s first work will break in January 2019 with digital & […]
After an international search, Proximity London has named Adam Fulford as its new chief strategy officer (CSO). Joining from Mindshare, Fulford will report directly into CEO, Gabrielle Ludzker. A proven strategist and leader, Fulford brings a wealth of experience to his new role, having worked both client-side and across all key agency sectors including digital, […]
Mirum US has announced the appointment of Valerie Jencks as its new VP of UX. This is a new role for Mirum in the US and has been created to help the agency make tangible progress in developing its UX practice. Amanda Seaford, CEO, Mirum US says: “Leading innovation, establishing common tools and practices, growing […]
Publicis Media will introduce a more agile and flexible working culture across the company’s agency brands and practices from April next year. The move will revolutionise the working day for all employees and will become effective following Publicis Media’s move to Television Centre in White City. The company’s Next Generation Board (NGB) were tasked by […]
Professional performing arts school, Stagecoach, has announced a global brand refresh, and has appointed launch specialist Five by Five as lead creative agency for the project. Launching later in 2018, the campaign looks to position Stagecoach as more than solely a performing arts service. A brand evolution of its Creative Courage for Life business ethos, […]