• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown.
• 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.
Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]
Saatchi & Saatchi has appointed Sam Hawkey as the new CEO of Saatchi & Saatchi London. Hawkey takes up his role today as the agency opens the doors of its Chancery Lane headquarters. The office re-opens for a limited number of employees, with a booking system and social distancing measures in place, for the first time […]
- Agency group receives grant after application process
- Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services
Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]
After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries
In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]
Experiential agency Bankrobber (a sister company of Brooklyn-based creative agency Madwell), wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day: The Temptations ‘Ball of Confusion’, a song that shouldn’t be so timely 50 years later: Junior Byles reggae classic, […]
Pick a different route, cut back on tens of thousands of tons of CO2 emissions
Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an “Eco” setting, most drivers are unable to […]
Today, UK Export Finance (UKEF) – the Government department and the UK’s export credit agency – has announced the appointment of ENGINE as its creative agency of record following a competitive pitch. ENGINE will take over from incumbent MSQ Partners. UKEF’s mission is to ‘ensure that no viable UK export fails for lack of finance […]
Niyi Duro-Emanuel appointed to help clients bring adtech, martech and data capabilities together
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver […]
A project raising awareness of the impact lockdown has had on LGBT communities.
“Locked Down and Out” is a project from LGBT Foundation launching in Pride Month, in partnership with advertising agency The Gate, which will shed light on the challenges that many in the LGBT community have experienced as a result of the COVID-19 pandemic and subsequent lockdown measures. The charity has seen significant spikes in calls […]
The FAB Awards revealed a Brand New Trophy made exclusively from recycled materials during the "Online Awards" show in honour of The Winners and Finalists of The 22nd FAB Awards.
FAB Awards recognises the best in creative work for food, beverage and restaurant brands in over 60 countries and are the only awards programme that specialises on the great work done by food and beverage brands and their agencies. “Although we liked our old logo, we felt that after 21 years, we needed a new one […]
