Global data collection agency, VIGA, launches a new offering aimed at developing insights for leading financial institutions and management consultancies. Aiming to optimise the way in which leading investors and consultants conduct primary research, VIGA will support a number of key functions across the research and deal lifecycles. These include: operational and commercial due diligence support; […]
In a significant move in the advertising world, Rediffusion founders Arun Nanda & Ajit Balakrishan have bought back the 40% shares held in their company by Y&R and Dentsu. In a joint statement, the founders said: “45 years back, we started Rediffusion with the vision of creating a passionate and bold agency that would take […]
Executive Producer Greg White has been promoted to Managing Director at ENVY Advertising. Originally joining ENVY Advertising as EP in February last year, Greg will work alongside owner and CEO Dave Cadle to continue to grow and build on the success and quality of the broadcast and commercial services at ENVY. Greg comments: “We have […]
London-based cult bath and body brand, Soapsmith, is proud to announce that award-winning brand design agency Bulletproof has become a partner in Soapsmith Ltd. in a collaboration which will ensure the creativity of the brand continues to blossom, strengthened and supported by Bulletproof’s international branding and design expertise. Soapsmith creates the finest handcrafted soaps, bath […]
Stephen Forth joins AKQA’s Auckland studio, where he takes on the responsibility of General Manager, building client relationships and developing the studio culture. Stephen has more than 18 years of experience in the digital industry. Prior to joining AKQA, he held managing director and managing partner roles leading digital efforts to drive brand strategy on […]
Dentsu Aegis Network, announced a partnership with AutonomyWorks, a company that specializes in mobilizing employees with autism for core ad operations. Because these functions are often tedious and repetitive, they require a higher aptitude for pattern recognition and attention to detail, which are talents associated with many people with autism. As the Dentsu Aegis Network […]
TopLine Comms announced the acquisition of Six Degrees – a specialist PR agency serving the science and engineering sectors. Following the acquisition, TopLine will launch a dedicated science and engineering (STEM) division in addition to its existing technology, fintech, and education departments – expanding the company’s team, deepening its skillset, and enhancing its overall PR […]
Stuart Broughton, founder of Datalytics, which was acquired by Iris Worldwide in a multimillion pound deal in 2013, has launched a new customer insight agency, Rubicon. Using the most advanced and up-to-date analytical techniques, the new breed agency specialises in enabling more decisive marketing through customer understanding. It comprises a mix of experienced data practitioners, […]
Shell Retail and Shell Global Commercial (Lubricants) can confirm we have appointed eight marketing communications agencies to our best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The best-in-class roster will provide enhanced choice for our […]
Recipe has won the social account for Natural Balance Foods’ TREK bars and snacks range, following a two-way pitch. Recipe will be working with TREK on the development of the brand’s social presence, to help build awareness of and engagement with the energy bar brand. Marina Love-Smith, Marketing Director at Natural Balance Foods said, “TREK […]