In yet another demonstration of forging partnerships with new clients without speculative pitches, The Womb and Frigorifico Allana have joined hands to build their lead brand Sunny in India. Sunny is already a significant player in the refined edible oils category in Maharashtra, and its sunflower variant is currently the 4th largest in the state […]
UK Export Finance, the UK’s export credit agency (UKEF), has appointed MSQ Partners as its lead communications agency for its marketing campaign, announced in the Chancellor of the Exchequer’s 2017 Autumn Budget. The appointment follows a competitive pitch on the government’s main Campaign Solutions roster. The incumbent was Ogilvy & Mather. UKEF is a government […]
Digital-first video agency, Perspective Pictures, is producing a number of videos for Rolls-Royce’s online campaign with the Royal Air Force. The project, called STARRSHIP, aims to inspire young people to get involved in STEM. The videos released online have already reached more than two million people. This comes on the back of several new client wins […]
Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]
Quiet Storm has recruited Anna Coscia as its new Planning Director. Coscia is briefed with helping to further embed a culture of strategic thinking across the whole agency, as well as client lead responsibilities and new business. She reports to Rania Robinson, CEO and Partner at Quiet Storm. Coscia was previously Deputy Head of Planning […]
Walter Scott has appointed The Gate as its full-service agency after a review conducted with the AAR. There was no incumbent. Walter Scott, part of BNY Mellon, is a highly regarded, Edinburgh based global investment management company. The Gate’s remit is full-service strategy, creative and media – the team will be drawn from across its […]
AKQA announces the appointment of Daniel Robathan as General Manager, and Daniel Holleb as Strategy Director in the Melbourne studio. Robathan and Holleb will report directly to Managing Partner Brian Vella. Robathan joins from IBM with over 15 years’ experience leading digital and technology teams, and is a proven leader with a strong track record. […]
Publicis Media CEO Sue Frogley has today unveiled two key promotions to her UK leadership team with immediate effect. Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK with the practices reporting to him. Working closely with Frogley, his new role will focus on growing client business by creating even […]
E-commerce photo gifting brand Photobox has appointed media agency The Specialist Works to handle its communications strategy, media planning and buying account. Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and […]
Following the recent acquisition of the Goodfella’s Pizza brand from “Green Isle Foods Ltd”, (a subsidiary of Borparan Holdings Ltd), Nomad Foods Europe has appointed Grey London as the lead creative agency for the frozen pizza brand for the UK and Ireland. Grey will be working with Goodfella’s on creating an exciting new multi-channel campaign […]