IPG Mediabrands has announced a global collaboration with Nielsen that will see a first-of-its-kind integration of their data and technology solutions. In the UK, the deal will enable Nielsen’s buyer-based audience data (NBI) to be matched with millions of IPG Mediabrands’ consumer identity graphs, housed within AMP. AMP (Audience Management Platform) is IPG Mediabrands’ holistic, […]
Ogilvy Group UK announces the appointment of Michael Frohlich to UK CEO, where he will lead the agency as it moves toward a further integrated model in the coming months. His tireless efforts and subsequent success in leading the fully integrated WPP team that brought the British Airways business back into Ogilvy and WPP, in […]
TRIBE, the self-serve marketplace connecting brands with micro-influencers, has appointed Nick Randall as Chief Revenue Officer with responsibility to create and implement a global sales and marketing strategy. Since launching in the UK eight months ago, TRIBE has already undertaken over 1,000 influencer campaigns working with brands such as After eight, Blackberry, Domino’s, LEGO, Quorn, […]
Infinity Nation, the online retail growth consultancy, has been appointed by online luxury gift and hamper retailer, Hamper.com and tier one law firm Hodge Jones & Allen to help grow their businesses and increase their visibility online by developing and implementing strategies to increase SEO performance. For luxury retailer Hamper.com, Infinity Nation will be developing a […]
The DBA Design Effectiveness Awards revealed their various winners during a grand ceremony held on February 22, at The Brewery in London. The programme recognises projects which demonstrate design’s tangible effect on business, from increased gross margin to job creation. The awards were presented by Rt Hon Matt Hancock MP, Secretary of State for Digital, […]
As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
We Are Social has been appointed by Sanpellegrino, the Italian beverage company synonymous with the highest quality, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will work across Sanpellegrino’s Italian brands including S. Pellegrino, Acqua Panna and Sanpellegrino soft drinks, globally, to further build its social, […]
VML has announced the promotion of Jason Xenopoulos to global chief vision officer and chief creative officer of VML EMEA. As chief vision officer, Xenopoulos will drive VML’s long-term vision and global positioning across VML’s global network, which spans 33 offices in 15 countries across six continents. As chief creative officer, EMEA, Xenopoulos will work […]
Global experiential advertising agency, Momentum Worldwide, has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. Reporting into Momentum Worldwide’s UK president Luke D’Arcy, Bryan will be responsible for growth and efficiency across the business. He’ll work with all the client teams and be responsible for brands such as American Express, SAP, […]
Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual Reality. Her influential work is recognised worldwide for its pioneering approach that […]