The husband-and-wife team behind a thriving Scottish digital advertising firm have revealed plans to make Los Angeles their latest site for expansion. Tag Digital, a pay-per-click agency specialising in the global events and publishing sector, was established in Milngavie in 2011 by Craig and Laura Davidson. The company, which has offices in both Glasgow and […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]
This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]
Today, safefood, HSE and partners launch the START campaign, created by award-winning agency Target McConnells. Maintaining a healthy weight for children is a major health challenge on the Island of Ireland and this campaign is the first in a five-year public awareness initiative aimed at addressing this public health issue. The campaign was developed using […]
Maison Mumm reveals its new multimedia international campaign from November 2nd with Usain Bolt. Created with its french advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset, focus on panache and positive thinking. Usain Bolt’s impressive ranking are the result of an outstanding state of mind: […]
Encore Digital Media, the programmatic partner, has hired Karen Stephenson as chief client officer on its hyper targeted global programmatic service, Elite. Stephenson joins from media specialist, Cream UK, where she was director of client operations. An expert in the premium and luxury markets, Stephenson worked at Cream UK for 11 years alongside a range […]
Mirum’s integrated campaign inspires empathy and informed awareness during Epilepsy Awareness Month. Epilepsy affects one in 26 of us, with one in 10 experiencing a seizure. However, there are still many myths and misconceptions about epilepsy and the people who have it. The Epilepsy Foundation of Minnesota have partnered with borderless agency, Mirum, to create an integrated […]
Vodafone Ireland today launched “Who We Are is How We Play” the next phase of the brand’s “Team Of Us” sponsorship of the Irish rugby team. Vodafone and award-winning agency Target McConnells developed the “Team Of Us” platform with the aim of creating the most interconnected team and fanbase on the planet. Now, in year […]
Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance. Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and […]