23red Hires Susan Poole as Head of Strategy

23red Hires Susan Poole as Head of Strategy

Creative agency 23red, has appointed Susan Poole, formerly Chief Strategy Officer at ZAK, as Head of Strategy. Reporting to 23red’s CEO and founding partner, Jane Asscher, Poole will be joining the senior management team and will be responsible for developing strategies that underpin individual and organisational behaviour change. The role will see Poole lead and […]

Allianz Appoints Delete For Digital Strategy & Online Overhaul

Allianz Appoints Delete For Digital Strategy & Online Overhaul

Following a competitive pitch, Allianz UK has appointed digital agency Delete. Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers,  drive engagement and increase sales across their product portfolio. Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the […]

Serviceplan and Ruby to open Ruby Works

Serviceplan and Ruby to open Ruby Works

For the first time, a hospitality group and an agency group are joining forces to create a communal working space in Germany. RUBY and the Serviceplan Group are launching a joint venture with their inaugural co-working space. The hotspot for creative and innovative work will be opened in December 2017 in a historic office building […]

Husband-and-wife Scottish PPC agency expanding into US

Husband-and-wife Scottish PPC agency expanding into US

The husband-and-wife team behind a thriving Scottish digital advertising firm have revealed plans to make Los Angeles their latest site for expansion. Tag Digital, a pay-per-click agency specialising in the global events and publishing sector, was established in Milngavie in 2011 by Craig and Laura Davidson. The company, which has offices in both Glasgow and […]

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK Launch New Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

Royal Mail Promotes Benefits of Programmatic Mail in Campaign from LIDA

LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online […]

Asda’s Best. Christmas. Ever.

Asda’s Best. Christmas. Ever.

This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]

safefood Encourage Parents to START Their Kids on Their Way to a Healthier Lifestyle in New Advertising Campaign From Target McConnells

safefood Encourage Parents to START Their Kids on Their Way to a Healthier Lifestyle in New Advertising Campaign From Target McConnells

Today, safefood, HSE and partners launch the START campaign, created by award-winning agency Target McConnells. Maintaining a healthy weight for children is a major health challenge on the Island of Ireland and this campaign is the first in a five-year public awareness initiative aimed at addressing this public health issue. The campaign was developed using […]