Creative content business, seventy7, is preparing to light up the direct selling industry as they celebrate winning a 3-year contract to provide content and deliver a new e-commerce shop for premium candle and home accessories brand, PartyLite. The deal is significant for seventy7 as it’s the first to incorporate their entire range of services. This […]
Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brands as well as social media initiatives for two of its games. The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing. HeyHuman will […]
Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the appointment of John Bruning as its new Technical Director for the Mazda account. John’s role will involve overseeing the health, happiness and productivity of technical teams involved in Mazda North America across all offices from both a Mirum and […]
In response to growing demand from its stable of clients, Manchester independent marketing and PR agency, SLG, has added two key hires to its team. Senior copywriter Mark Fraser and PR Account Manager Emma Liasides bring a range of experience to the SLG team, working with the agency’s line up of national clients including Polypipe, […]
QDOT, the digital Out of Home ad tech firm, has made eight new hires and opened a new development hub in Uruguay as part of its continued growth strategy to deliver smart, scalable, connected, campaign management platforms for the global digital out of home advertising market. Technical director, Juan Pablo Russo, heads up the new […]
Accenture has acquired marketing and sales capability consultancy Brand Learning, to help organizations drive sustained customer led growth by enhancing their marketing, sales, HR and leadership capabilities. The terms of the transaction were not disclosed. Brand Learning has a strong track record in helping more than 160 clients in over 60 countries across a broad […]
The French independent market research institute RECMA, based in Paris, regularly assesses and evaluates media agencies across the world in a comprehensive ranking list. Factors such as pitch success, awards and customer portfolio are assessed. The evaluation is performed in 60 countries worldwide, with independent and network agencies being assessed in Germany. The Results In […]
Independent brand and digital agency, FINE, have for the first time in their 24 year existence, decided to hire someone entirely focused on getting, keeping and growing the best, brightest, nicest folks they can find. Liz Howe will become FINE’s inaugural Director of Talent, joining from Genesis Financial Services where she was HR Business Partner. […]
Brand Street India, leading integrated marketing agency, announced a win on the outdoor marketing campaign mandate from TVS Motor Company. The retail division of the brand, Retail Story will be responsible to create awareness about the brand in Tier 2/3 cities of South India. In this sales lead awareness campaign, Retail Story will identify and deploy branding […]