MEC announced that Amanda Richman has been named CEO USA. Once the merger between MEC and Maxus is complete, Richman will take charge of the new agency. In making the announcement, Tim Castree, global CEO, said, “Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation […]
BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at the charity’s annual conference. It aims to raise awareness of loneliness among older people in the UK […]
McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]
Following a strong period of growth across the UK and European market, global digital marketing technology and services leader, IgnitionOne, has appointed Seamus Whittingham as new Senior Vice President and Managing Director of European Sales. In this new role, Whittingham will be responsible for the development and execution of IgnitionOne’s European growth plan. He will […]
Eurosport Digital, the direct to consumer business within Eurosport – one of Europe’s leading sport destination, which is owned and operated by Discovery Communications – has appointed MullenLowe London as a full service European agency partner following a competitive pitch. The appointment includes Media, Creative and CRM. This is the first time Eurosport Digital have […]
Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B. The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions […]
Creative content business, seventy7, is preparing to light up the direct selling industry as they celebrate winning a 3-year contract to provide content and deliver a new e-commerce shop for premium candle and home accessories brand, PartyLite. The deal is significant for seventy7 as it’s the first to incorporate their entire range of services. This […]
Wooga, a mobile game developer based in Berlin, has appointed HeyHuman to deliver a fresh proposition for the brands as well as social media initiatives for two of its games. The appointment follows a four-way competitive pitch and the work marks a significant shift in Wooga’s strategy away from search and outbound marketing. HeyHuman will […]
Influencer platform Buzzoole has announced an exclusive collaboration with global measurement company Nielsen, designed to help brands and agencies understand the true ROI of influencer marketing. A new measurement model has been independently developed by Nielsen combining social media key performance indicators with a custom survey of social media users of the most popular platforms. […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to announce the appointment of John Bruning as its new Technical Director for the Mazda account. John’s role will involve overseeing the health, happiness and productivity of technical teams involved in Mazda North America across all offices from both a Mirum and […]