London-based independent creative agency, Impero, announce their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a new direction by putting street-culture at the heart of the brand in order to establish its leadership within the category. Impero are […]
San Francisco-based independent agency TBD announced the appointments of Jeff Burger as Engagement Planning Director and Robert Woods as Senior Account Director. The pair bring their own unique experiences to TBD’s team of extraordinary creators. Prior to joining TBD, Jeff Burger spent his career working in the Bay Area at agencies including Exile on 7th, […]
Global socially-led creative agency, We Are Social marked the increasing impact of social media’s influence on global culture with an exclusive art exhibition in London. Working in collaboration with 10 artists from across the globe, the event showcased original pieces of art – using media from print to projection – each iconising social media’s most […]
In yet another demonstration of forging partnerships with new clients without speculative pitches, The Womb and Frigorifico Allana have joined hands to build their lead brand Sunny in India. Sunny is already a significant player in the refined edible oils category in Maharashtra, and its sunflower variant is currently the 4th largest in the state […]
UK Export Finance, the UK’s export credit agency (UKEF), has appointed MSQ Partners as its lead communications agency for its marketing campaign, announced in the Chancellor of the Exchequer’s 2017 Autumn Budget. The appointment follows a competitive pitch on the government’s main Campaign Solutions roster. The incumbent was Ogilvy & Mather. UKEF is a government […]
Digital-first video agency, Perspective Pictures, is producing a number of videos for Rolls-Royce’s online campaign with the Royal Air Force. The project, called STARRSHIP, aims to inspire young people to get involved in STEM. The videos released online have already reached more than two million people. This comes on the back of several new client wins […]
Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]
Quiet Storm has recruited Anna Coscia as its new Planning Director. Coscia is briefed with helping to further embed a culture of strategic thinking across the whole agency, as well as client lead responsibilities and new business. She reports to Rania Robinson, CEO and Partner at Quiet Storm. Coscia was previously Deputy Head of Planning […]
Walter Scott has appointed The Gate as its full-service agency after a review conducted with the AAR. There was no incumbent. Walter Scott, part of BNY Mellon, is a highly regarded, Edinburgh based global investment management company. The Gate’s remit is full-service strategy, creative and media – the team will be drawn from across its […]
AKQA announces the appointment of Daniel Robathan as General Manager, and Daniel Holleb as Strategy Director in the Melbourne studio. Robathan and Holleb will report directly to Managing Partner Brian Vella. Robathan joins from IBM with over 15 years’ experience leading digital and technology teams, and is a proven leader with a strong track record. […]