Following other key European launches, Austria becomes Utiq’s sixth operational market The partnership leverages A1 expertise and network reach to enable responsible digital marketing Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1, Austria’s […]
Agency is victorious following a competitive pitch against three other undisclosed agencies Major Chinese carmaker OMODA has appointed independent creative studio Who Wot Why as its first creative agency of record in the UK. Who Wot Why will be charged with helping to launch the brand in the UK, following OMODA’s recent introduction of its […]
We Are Social has been appointed by Carlsberg Group as its global social media agency of record. We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios. The agency’s […]
New leader to take agency into next chapter of growth Saatchi & Saatchi has appointed Claire Hollands as its new CEO. Hollands joins from MullenLowe, where she held the same role. She will report to Charlie Rudd, CEO of Publicis Groupe UK‘s creative practice. With a career spanning more than two decades, Hollands joined MullenLowe […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]
The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach opportunities for and improve the effectiveness of their CTV campaigns Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental […]
Named Strategic Brand AOR for San Diego County Regional Airport Authority Following the The Shipyard’s recent acquisition of Fahlgren Mortine – the two-time reigning Mid-Sized Agency of the Year as designated by the Public Relations Society of America – the agency continues to add to its roster, scoring a new win and expanding existing client relationships alike. Fresh […]
Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern‘s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess‘ year-end campaign. The Brandtech Group is […]
Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team Leading adaptive streaming technology company, SeenThis, today announced the appointment of two new commercial executives in Sydney and Brisbane, expanding their team to provide a national footprint. The company said it has appointed Brisbane-based Tara Duncan, to the position of Agency […]
Creative studio CONVICTS has produced “The Island School: A Coming of Age Story,” a documentary short about an educational program in the Bahamas created as a solution to the mental health and social challenges facing today’s hyper-plugged-in youth. It is the first installment in a broader documentary series that will explore youth development in the 21st century. […]
