Amidst the agency’s continued global growth, VCCP reinforces its investment in the US Today, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy […]
Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]
November 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
The craft-focused campaign, developed by VML, highlights the real-world consequences of drink-driving The Department for Transport today announced the launch of its latest drink-driving campaign for THINK! ahead of the festive season. The new work challenges the misconceptions drivers often have – that there is no risk in driving after a small amount of alcohol. […]
Two- thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led agency We Are Social. Think Forward 2025: The Liveable Web predicts the key trends that will shape social media over the next year. Compiled by We Are Social’s Cultural Insights team […]
The partnership will help brands maximise their reach and achieve incremental growth Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry. The partnership is part of Audience Store‘s Innovation Lab initiative, aimed at enhancing […]
360-campaign includes TV, digital and radio ads aimed at new markets and retailers Following a competitive pitch, Clemens Food Group has selected food and beverage agency quench to lead creative efforts for its Hatfield and Kunzler brands. The 360-campaign from quench will kick off in 2025 and will include television, digital and radio advertising as well […]
Brazilian Creative Studio’s Netflix Campaign Leads to Grand Clio Win and International Recognition, Including Cannes Lions and Effie Awards 404 Design & Innovation, a creative company operating globally and founded in Brazil, is celebrating its first anniversary with an unprecedented series of global creative award wins, including a Grand Clio Entertainment Award for its debut […]
UK music first social agency Warm Street and partner Netflix have landed two Grand Winners at this year’s prestigious Clio Entertainment Awards for global social media campaign “Queen Charlotte’s Global Orchestra”. The work was created to launch Netflix’s “Queen Charlotte: A Bridgerton Story”. The raft of awards include Grand Winner: original content/creative content; Grand Winner: social media/use […]
Premium property development and asset management company, Real Estate Management (UK) Limited (REM), which manages a portfolio that includes landmark London properties The Shard, The News Building, Shard Quarter, Park House and 48 Pall Mall, has appointed Clarion Communications as its retained PR agency. Clarion, who have clients including Aldi, Cigna Healthcare, Unilever and Wickes to […]