Five questions with Jenny Stanley and Colgate-Palmolive

Five questions with Jenny Stanley and Colgate-Palmolive

In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]

Brandon Appoints Austin Scott Chief Creative Officer

Brandon Appoints Austin Scott Chief Creative Officer

Promotion Comes on Heels of the Agency’s Rebrand, Underscoring Commitment to Boundary-Pushing Creative Innovation Brandon, the flagship, integrated, full-service marketing agency of TBA Worldwide,  today announced the promotion of Austin Scott to chief creative officer from his previous role as creative director. In this new position, Scott will oversee creative vision and excellence across the agency and […]

The Future of the CMO: Why Marketing’s Top Job Is Being Rewritten

The Future of the CMO: Why Marketing’s Top Job Is Being Rewritten

Marketing’s top job isn’t dying, it’s evolving dramatically and after four years of research with CMOs and challenger brands, Rival’s The Future of the CMO reveals why the CMO role is under siege and how forward-thinking leaders can seize this moment of transformation. Rival Co-Founder and CEO Eric Fulwiler explains, “Only 71% of Fortune 500 […]

VSA Partners Launches Design for Better: A Sketchpad Where Brand Designs Get a Second Look

VSA Partners Launches Design for Better: A Sketchpad Where Brand Designs Get a Second Look

VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design. It’s a creative space—built by designers for designers—where visitors can see what happens when top talent is given the space to design and create […]

Nectar360 and Omnicom Media Group UK expand strategic partnership

Nectar360 and Omnicom Media Group UK expand strategic partnership

Taking four years of collaboration and market-leading client work to the next level Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, and operates Sainsbury’s and Argos retail media network, has announced a deepening of its partnership with Omnicom Media Group UK (OMG UK) – including agencies OMD, MG OMD, PHD and […]

ATHLON FUELS GROWTH WITH NEW SENIOR HIRES

ATHLON FUELS GROWTH WITH NEW SENIOR HIRES

Award winning design and technology agency, Athlon, is going for growth with a number of new senior hires. The global agency headquartered in London has recruited Velda Croot as VP Growth and Gemma Craig as Client Services Director. Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical […]

BRANDON CONSULTANCY BOLSTERS SENIOR LEADERSHIP TEAM TO SUPPORT THE AGENCY’S GROWTH, APPOINTING BEN MARSHALL, CREATIVE DIRECTOR AND ROSE AKEHURST, HEAD OF GROWTH

BRANDON CONSULTANCY BOLSTERS SENIOR LEADERSHIP TEAM TO SUPPORT THE AGENCY’S GROWTH, APPOINTING BEN MARSHALL, CREATIVE DIRECTOR AND ROSE AKEHURST, HEAD OF GROWTH

Independent brand design agency Brandon Consultants is pleased to share news of its latest senior hires to support the agency’s growth: Ben Marshall, who joins as Creative Director, and Rose Akehurst, who takes on the newly created role of Head of Growth. With a unique background in brand design and campaigns, and most recently driving […]

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising […]

Quiet Storm hires Massimo Fiori as Client Development Director

Quiet Storm hires Massimo Fiori as Client Development Director

Independent agency Quiet Storm has hired Massimo Fiori as its new Client Development Director. Massimo joins from Anomaly, where he held the position of Global Business Director for over three years. Massimo’s role as Client Development Director is newly created at Quiet Storm on the back of recent growth and as part of its longer-term […]

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

Hacking the Attention Economy: Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds

VCCP Media, in partnership with Dr Karen Nelson-Field and attention technology company Amplified, has today launched Hacking the Attention Economy – a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively. In an era of infinite scroll, social platforms have trained the world to swipe, […]

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