The new brand aims to help everyone find their ‘Happy Place’
Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]
Few know that car tyres are unseen mega polluters. They’re a stealthy source of microplastics in our environment, which emit powdery particles as they’re worn down on roads. Car tyre dust is now a major source of microplastic waste in our oceans, with one study putting it at 28%. As a result, Deadly Dust had […]
The newly launched cannabinoid ingredient brand Creo has partnered with global consultancy Brandpie to develop a brand story, purpose, and visual identity. MaryLee Sachs, US CEO, Brandpie says: “For Creo, we’ve created a brand that breaks away from the ‘typical’ design and language you see within their industry. Through strategy, purpose, and visual identity, Creo […]
The new range aesthetic aims to completely disrupt the gifting category
In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]
Coconutea launches Organic King Coconut water drinks featuring naming, brand identity and packaging design, by leading design agency Lewis Moberly. Coconutea will be launching Direct To Consumer, through their own website and Amazon, Lewis Moberly also spearheaded the design and creation of the website, to ensure a seamless brand expression and consumer experience. A holistic approach to […]
To reposition UserZoom‘s digital products, we introduced the software package UserZoom GO for their new design-led, rapid iterating audience; and maintained UserZoom as the flagship enterprise solution. We worked alongside the UserZoom product team to bring the software dashboards and experience in line with the new brand design language. We also applied the brand to […]
Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what makes Brighton special: the city couldn’t do normal if it tried. The campaign encourages Brighton residents and visitors to escape the mundanity of this year with a trip to the city, by combining eye catching […]
Branding design agency Biles Hendry has created, from the ground up, a brand identity for STORY – a new accessible high street offering in aesthetics treatments from the Harley Academy, the industry’s leading experts. “We were tasked to create a 360 degree brand identity for a totally new concept in aesthetic clinics,” explains Anthony Biles, co-founder and […]
Making an impression in sports is paramount, and the popularity of personal branding within the industry has become prevalent in distinguishing sports men and women from the competition, many at the top of their game creating brand logos and visual identities that reflects who they are and their ambitions within the sport. Decorated Formula 3 […]
As Asda begin work driving sustainability in store, they turned to long-term partner CreativeRace to help bring the concept to life for consumers in the Leeds, Middleton store as the first of the brand’s retail spaces to trial the new initiative. The agency was tasked with developing the strategy, concept and design for the supermarket’s […]