Eastern Airlines‘ new visual design and strategic positioning is part of the iconic “Big 4” airline’s return to air for the first time since 1991. Eastern Airlines’ first flight back is planned to go between Guayaquil and JFK on January 12th. As part of Eastern Airlines return, strategic creative agency Mechanica, in partnership with brand strategy boutique Playbook […]
by Charlotte Ellis Maldari who founded Kaffeen due to demand from B2B businesses, particularly brand & packaging design agencies, to create and implement marketing strategies that get results.
Have you been that person? The one who’s landed the unenviable task (read: dumped in the merde) of writing that award entry the CEO has been niggling your team about since entries opened. Only now it’s the night before the deadline. You’ve raided the agency fridge, you’ve put the Spotify playlist on. There’s nothing else to […]
Since Y&L helped create the Brizo brand in 2006, the agency has carved out space for them as a forward-thinking brand that acts less like a faucet company and more like a fashion label. This product campaign sets out to further emphasize this reputation while creating awareness and reaching high-end interior designers and architects. Y&L built a surreal campaign that celebrates the unorthodox juxtaposition and leverages the […]
Europe’s largest independent communication agency celebrates its half centenary in 2020 and kicks off the new year with a new ‘House of Communication’ branding.
At the start of 2020, Serviceplan´s anniversary year, Europe’s largest independent communication agency group is unveiling a new logo: The agencies Serviceplan, Plan.Net, Mediaplus, Facit, Solutions and Consulting are grouped together under the ‘House of Communication’ umbrella, which is now also part of the official branding. The ‘House of Communication’ concept brings together creation and […]
Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]
Knotel – Brand Film from And/Or on Vimeo. Creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. And/Or’s work successfully translates Knotel’s bold, playful brand positioning and visual identity into motion design, and speaks to a growing need for companies to build motion into their […]
Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand. The brand was so compelling, the first batch of nine flavors sold out on their first day. Moon Cotton was launched in 2017 before becoming part of the IMGN Media portfolio, […]
The creative studio continues to excel in brand-led fashion experiences.
Following their recent global expansion from Sydney to London earlier this year, creative studio Studio Messa, led by Charlotte Gunstone in London, have continued their exploration of brand-led fashion experiences. After their first UK activation with Issey Miyake in April, Studio Messa have partnered with iconic Swedish retail brand, H&M. The November 2019 launch of the H&M […]
Icelandic hotel chain, Center Hotels, has hired international branding and customer experience agency I-AM to launch a bold group-wide re-brand to reinforce their position as the most loved hotel group in Iceland and beyond. With the entrance of various international chains intensifying the increasingly competitive Icelandic market, Center Hotels decided it was time to enhance […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Rowena Curlewis, CEO and founder of drinks design specialists Denomination has been just that…. Q) Give us a brief insight into your career so far? My first job was as a marketing […]