Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]
Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel
citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast. citizenM Seattle South Lake Union is […]
Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]
Elmwood has developed the brand proposition and identity for The Ironworks, a flexible living community in Holbeck, Leeds that marries industrial heritage with the modern digital age. The Ironworks is set to launch in 2021 by Igoo as a comfortable city living space in Leeds’ Holbeck Urban Village. Rising from the ashes of an industrial past, The Ironworks is […]
Global independent creative agency Five by Five has launched DR.VEGAN®, a new range of direct-to-consumer, vegan-certified vitamins and supplements, in the UK today. Five by Five designed the brand identity, packaging, typeface and guidelines. Leading with the strapline ‘Better Me. Better Planet’, the brand’s stripped-down, block-colour packaging is a striking statement: a riposte to the […]
Design and branding agency Free the Birds has created a new brand and packaging identity highlighting sustainability for wilko. Focusing on two product lines Household Wipes and Skin Therapy Wipes, both ranges are made by the family-owned homes and gardens retailer and sold in its 414 stores nationwide. wilko’s Household and Skin Therapy wipes are now manufactured and packaged […]
The World Energy Council launches WE Talks, an open-access digital-content platform where inspirational leaders from all walks of life, sectors and regions of the world are invited to engage in conversations about energy transition and what it means for humanity – with brand strategy, identity and design by StormBrands. For almost 100 years, the Council […]
By Philip Koh, head of strategy, strategic brand design studio Without
Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]
