Global branding and design agency Conran Design Group has appointed Laura Bzdek as Managing Partner to open its San Francisco studio with a view to drive awareness and growth for Conran Design Group in the US. Reporting to Thom Newton, CEO, Bzdek’s role includes the development and activation of the business development and marketing plan […]
Shell’s multi-sensory journey through their iconic brand history at The Museum of Brands has drawn in droves of visitors since it opened in London in spring. The interactive exhibit telling the history of Shell’s iconic brand, showcasing the company’s rich history and how it plans to play a key role in a cleaner energy future, opened […]
Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational ‘rosé lifestyle’ for […]
Branding agency BrandOpus has worked with TrueStart, a multi-award winning young British coffee brand, who challenge the norms of caffeine consumption. The Bristol based start-up wanted to build on their success by expanding into new formats and moving beyond their sport and fitness product focus. The strategic repositioning and rebrand shifts TrueStart from telling a functional sports drink […]
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favourite beverage-led, on-the-go brand. Tony Weisman, Dunkin’ Donuts’ […]
The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]
Leading London-based international branding and interior design agency I-AM has completed a successful overhaul of the ‘customer experience’ at the 65-branch Oman Arab Bank (OAB). The remodelled approach has been rolled out across the Sultanate resulting in a branch transformation combining an ‘expression of local landscapes and culture’ as well as increased customer engagement due […]
Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]
Uber premium, uber clean and uber optimised: Performance Lab is a new range of high-performing supplements set to outshine its competitors. Comprising of both Performance Lab and Performance Lab SPORT, the cutting-edge range of vitamins and minerals is pioneering in its approach and wanted to be seen as a legitimate choice for those looking for […]
Bio-essence, a leading skincare brand in SEA, has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a […]