Lions Health and UNICEF launch Global competition aimed at young creatives and marketers

Lions Health and UNICEF launch Global competition aimed at young creatives and marketers

Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]

Convergence festival taps Shazam for Visual Recognition technology

Convergence festival taps Shazam for Visual Recognition technology

Shazam, one of the world’s most popular apps, has enabled the campaign of the coming third edition of Convergence, an established multi‐venue event series in London. The annual festival’s entire marketing activation is enabled with Shazam’s Visual Recognition. By ‘shazaming’ Convergence’s artworks, users will be redirected to a page offering the download an exclusive 12 […]

Cannes Lions to honour Marcello Serpa as the Lion of St. Mark

Cannes Lions to honour Marcello Serpa as the Lion of St. Mark

The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at 2016’s Festival. “The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” said Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements are known […]

There is still time! The 18th FAB Awards Extends its Entry Deadline

There is still time! The 18th FAB Awards Extends its Entry Deadline

The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]

LG is Most Talked-about Brand on Social at MWC 2016

LG is Most Talked-about Brand on Social at MWC 2016

PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]

Hunterlodge Advertising Launches Varkey Foundation Campaign to Promote The Global Teacher Prize

Hunterlodge Advertising Launches Varkey Foundation Campaign to Promote The Global Teacher Prize

Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize. Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is […]

The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

The New York Times CEO Mark Thompson: ‘branded content needs to be worth paying for’

In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]

Maybelline partners with British Fashion Council to bring LFW to fashion fans across UK

Maybelline partners with British Fashion Council to bring LFW to fashion fans across UK

Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]

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