The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize. Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is […]
In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]
The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen. Philip Thomas, CEO, Lions Festivals, commented, “It’s not easy to win a Lion. On average, our juries will award just 3% of more than 40,000 entries. They’re looking for unique work that […]
The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]
SSE, the UK’s broadest-based energy company, kicked off a week of activity in the run up to a special one-off show by rock band The Who with a life size game of Guess Who at Waterloo station in London. The game renamed ‘Who are You?’ after the band’s iconic song was created by the brand’s […]
The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for creativity because we know that it’s a force for business, for […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]