Following the Success of the Stevenage Challenge Campaign which Hacked FIFA20, Burger King® is now Sponsoring the Female Stevenage FC Team to Promote Inclusivity
Last year, the Burger King® brand announced it was sponsoring Stevenage FC, the fourth division men’s football club. The aim was to turn a real-world League Two team, into the biggest club in the online gaming world. Now, the home of the Whopper® wants to do the same with the club’s women’s team. To support inclusivity in the sport, the Burger […]
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs. The thrilling […]
With access to football games and live sporting events limited this year, Audi, as part of its sponsorship of Tottenham Hotspur, has launched a campaign to help football fans get inside the mind of Head Coach Jose Mourinho. ‘Leading by Example’ is an intimate conversation that combines elements of a TED Talk and a post-match […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Today the ‘Google Earth for investors’ launched, the first public platform that shows the global impact of investments.
The way that people invest money has a big impact on how the world evolves. So far, making financial profit has been the key incentive for the majority of investors. But with the increasing urgency of global societal and environmental issues, long-term investments require a completely new perspective, one that helps maintain the world through […]
To promote their comeback in 2020 Swedish indie sensation Bye Bye Bicycle changed the name of all their songs and albums on Spotify. Probably pissing off Spotify in doing so. They are the first band in the world to make this spectacular move. The Spotify Parenthesis from Milk on Vimeo. Turning our old songs into […]
New initiative launch offers ad creatives a lifeline during pandemic
● Launch of #UpforCollab AI powered marketplace
● Showcase for creatives, producers and creators who have lost work during the pandemic
A new initiative titled #UpForCollab (www.eyeem.com/upforcollab/for-creatives) launches today. A powerful, free-to-use platform open to the creative industry globally to showcase the work and profiles of creators economically affected by the Covid-19 pandemic. It’s a new dedicated resource for creatives available for work to connect with brands and agencies in the advertising, creative and media industry. The new […]
Last week saw the launch of SenseCheck, an online platform developed for B2B SMEs to support each other by giving and receiving anonymised, honest feedback on their marketing plans and campaigns. Entrepreneurs have little of the resource that is available to big corporates to test out their marketing strategies nor are they likely to have in-house marketing […]
Currently, just 1.6% of the London’s official blue plaques are dedicated to Black people
Nubian Jak Community Trust and Havas London have partnered to install specially designed black plaques across the capital, commemorating the contributions of Black people throughout history
This campaign, which launched on ITV1 this weekend, aims to turn these temporary black plaques blue, making them permanent
It comes, intentionally, as Black History Month draws to an end – marking a commitment to the ongoing celebration of Black history throughout the entire year
African and Caribbean community organisation Nubian Jak and creative agency Havas London have teamed up to create The Black Plaque Project: a new initiative to commemorate the rich, diverse contributions of Black people throughout history through a series of black plaques across the capital. London’s famous blue plaques have served as a permanent tribute to […]
A third of the nation is struggling to sleep amid stresses of 2020 and 73% are napping throughout the day due to exhaustion
40% of Brits already use the ‘sounds of technology’ to help them sleep and so Currys PC World, a music producer, and a sleep expert have produced the Sound Asleep album using household tech
The three tracks on the album titled ‘Kitchen’, ‘Living room’ and ‘Home Office’ were recorded in the Currys PC World store in Staples Corner, London
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to […]
