JW Player announces three new video advertising solutions to improve the effectiveness of digital media campaigns and reduce wastage. Now, brands and their agencies can now target their video campaigns based on brand safety and content relevance analysis of the video itself, rather than text on the web page hosting the video. Advertisers can also […]
Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]
Teads now enables brands to extend social campaign reach by over 100 million additional users and achieve improved media performance
Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers. Teads’ inRead Social is designed to be a powerful, frictionless complement to brand’s social media activations. By leveraging inRead Social as an extension to existing social campaigns, brands can now benefit […]
Google teams up with comedy duo in hilarious new YouTube film directed by Ben Green to launch the new Google Assistant, the super fast voice assistant that’s just arrived in the UK, exclusive to Google Pixel 4
Google aims to build products that help people in everyday life, in both big and small ways. Sometimes that’s knowing the weather, sometimes it’s sending messages hands free and sometimes it’s helping you find your way back home. Britain is a nation of walkers. 140,000 miles of public footpaths, bridleways and byways cover the countryside. […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
FORD_Mustang Rock’n Roar from Denis Peralta on Vimeo. There’s not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that […]
Meet with the tech entrepreneur who took on the Czech government.
When Tomáš Vondráček, CEO and founder of WMC/Grey in Czech Republic, along with millions of other Czechs, woke up one morning to the news that the government was awarding, without a pitch process, a 16 million euros contract to a company to build a website to register for highway vignettes, he couldn’t take it anymore. […]
Business law is an art form which builds on the passion of every employee, says the Vinge law firm in its new campaign, “The Piano”. As a manifestation of this, Vinge has built an AI-operated player-piano which converts legal text into music. Infrastructure agreements have their own melody, as do transactions in the telecoms sector […]
The platform, which features a Netflix-style subscription model, uses AI to find authentic images and videos based on written marketing content and predicts how images will perform, saving marketers time
· The Aarhus-based startup JumpStory has raised $1m after two rounds of funding · Netflix-style subscription makes stock image sourcing fast, effortless and affordable · AI-powered search features are now available in 40 different languages, giving users unlimited access to over 15 million authentic photos, videos, icons, illustrations and vectors, with music soon to be […]
The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]