User experience expert highlights three types of business experiments to create growth opportunities in 2021.
Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]
The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace
Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, today announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood […]
Kaspersky has launched its Safer Tomorrow platform, to try and better answer humankind’s most significant questions about the future. The platform is powered by a foretelling neural network, developed by a branch of global advertising agency BBDO. Selected daily predictions are shown on a livestreamed billboard situated on the east coast of New Zealand - one of the first locations to see the new day and meet the future.
Kaspersky is committed to building a more protected and safer world. To achieve this, the global cybersecurity company closely follows technological trends and predictions to generate a picture of what we can expect in the future and to understand how we can secure it. Kaspersky also believes that the more people who consider the future […]
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer […]
Mattias Spetz Moves to Global President for EMEA and APAC, Robin Zieme Steps Up to Chief Strategy Officer, and Simon Barnett Appointed to Run APAC Commercial Operations
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced three key changes to its executive board across EMEA and APAC, with Mattias Spetz to lead both regions as Global President, while Robin Zieme is promoted to lead the company’s strategy and vision, and Simon Barnett joins as Sales Director for APAC to […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]
Gyre9, a product design and development firm has completed the design, engineering, and manufacturing of Phase I of the Gen 3 Series of electric vehicle (EV) chargers for Hartford, Connecticut-based JuiceBar, according to Co-Founder and Chief Engineering Officer Ed Gilchrest. Gilchrest explains, “President and CEO Paul Vosper and Executive Chairman Jeff Mayer assumed leadership of […]
One of the UK’s leading young tech entrepreneurs is speaking out to warn organisations operating across multiple sectors that the post-COVID business world may look quite different than it did before. James Henry Blake, Founder and CEO of digital performance agency Vindicta Digital, has witnessed firsthand the impact that the COVID-19 pandemic is having on […]
Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
